You’ve worked hard to build your business and build your brand, so when it comes time to send your pitch make sure and put your best foot forward. Writing a text message to a prospective client isn’t quite the same as chatting with your friend. Messaging sent through text should be just as thoughtful as any email, blog post or print out. Here are 9 things you should always keep in mind when composing the perfect TextyPitch:
#1 Use Attention Grabbing Headlines:
Exciting words that elicit a response will increase the chance of a click through. Be thoughtful in your first line to ensure that your receiver continues to read your message and find out what you are all about.
#2 Include A Call To Action:
Every good campaign includes a call to action. Whether you are promoting your business, soliciting feedback or building a subscriber list, you need to make sure whoever is receiving your message knows exactly what you want them to do. You won’t get what you want unless you ask.
#3 Keep It Short:
Our attention spans seem to be getting shorter and shorter, meaning you have less time and space to grab someone’s eye. Limit your message to 160 words or less. Use line breaks wherever necessary in order to space out wordy copy that might otherwise overwhelm the reader.
#4 Consider Your Timing:
Do your homework and figure out when it’s the best time to connect via text. Whether you are following up after an initial meeting or sending a blind pitch, consider your audience and when they are more likely to read your message.
#5 Reinforce Your Brand:
Don’t forget to include your name. Make sure that it is clear to the reader who the text is coming from. Including your name will only reinforce your brand.
Just like any marketing collateral you might be sending out, a text message needs to be thoroughly checked and read. Silly grammatical and spelling errors show your efforts aren’t genuine and undermines all your marketing efforts.
#7 Avoid Text Lingo:
No abbreviations. FYI, sending a message riddled with abbreviations on the WKND might be alright, but when it comes to business you need to keep it real. BTW, these abbreviations aren’t understood by everyone and you might be sending the wrong message. LOL!
#8 Make It Personal:
Know your market and write your message with your target in mind. The more personal the message the more likely it will be read and maybe even shared.
#9 Don’t Spam:
No one likes spammy content. Keep in mind the frequency at which you are sending your messages and make sure you offer your readers a way to opt out. It’s a bummer to lose a subscriber, but it’s even worse if they complain about your spammy tendencies and tarnish your brand.
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